Celebrity will be your next K-drama obsession on Netflix

is a soapy drama set, where else, in South Korea — which, fun fact, ranked second in the world in social media use in 2021 — and it comes from director Kim Cheol-kyu. Park Gyu-young, who was recently announced as part of the cast of, plays Seo A-ri, described as “a once-ordinary IRL cosmetic salesperson who finds herself in the midst of sudden social media stardom.” It’s a world of Instagram-obsessed influencers who live for luxury and “likes.

The series opens with A-ri delivering a live stream to her massive social media following in which she threatens to spill a ton of secrets. Continues Netflix: “Once well-off and envied by her friends for her sense of style, A-ri has struggled financially since the death of her father. Her mother works as a tailor while A-ri has a job selling beauty products.

Seemingly overnight, she’s thrust into the world of the Insta-famous, and of their mad scramble for followers, clout, and airbrushed perfection. AndA behind-the-scenes production still from Season 1, Episode 2, of “Celebrity.” Image source: Kim In Han/Netflix To give the show a degree of authenticity, the director created his own social media account in order to follow and study real-world influencers from the vantage point of the public. He also took cues from the cast’s own usage of social media, and the series includes cameos from close to 30 Instagram users and YouTubers who collectively have millions of followers.

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