Taylor Swift 'Eras' tour coming to Denver estimated to bring in $140 million

DENVER — Taylor Swift is expected to create a"Gold Rush" for Denver's economy Friday and Saturday, as part of her climb to one of the highest grossing music tours of all time.

The Common Sense Institute is a Colorado-based think tank that conducts research examining the impacts of policies, initiatives, and proposed laws on Coloradans. The spending on tickets alone will generate an estimated $38 million in ticket sales, which is equal to 63% of Red Rock's total ticket sales in 2022. The iconic Colorado outdoor music venue brought in $60 million last year in ticket sales, according to the Common Sense Institute.

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