Music streams for 2023 hit 1 trillion in record time. Latin and K-pop artists are big reasons why

surpassed 1 trillion streams at the fastest pace, ever, in a calendar year, Luminate's 2023 Midyear Report has found. The number was reached in three months, a full month faster than 2022.increasingly international music marketplace.

Additionally, Luminate found that two in five — or 40% — of U.S. music listeners enjoy music in a non-English language. And a whopping 69% of U.S. music listeners enjoy music from artists originating outside of the U.S. According to the report, Spanish, French, Japanese, Korean, Italian, German, and Arabic are the most popular languages for non-Anglophonic music among U.S. music listeners, with Latin genres“Specifically, our streaming data shows that Spanish and Korean language music are the most popular when taking a look at the top 10,000 most streamed songs during the first half of 2023,” says Jaime Marconette, Luminate's senior director of music insights and industry relations.

“Furthermore, Spanish-language music’s share of that top 10,000 has grown 3.6% since 2021, while English-language music’s share has dropped 4.2% in that same time,” he says.

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