Dior Tears launches with a series of inflatable-filled pop-ups

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Dior Tears, the collaboration between Dior and Tremaine Emory’s Denim Tears, begins its rollout with a series of pop-ups in London, Tokyo, Seoul and Shanghai

A series of vast inflatable sculptures, appearing in pop-up stores around the world, will herald the arrival of Dior Tears – a collaboration between the Parisian house and American designer Tremaine Emory’s cult 2019-founded label Demin Tears.

The various pop-ups – which begin with an opening in London’s Soho this weekend – mark the first opportunity to purchase the collection, inspired by the history of jazz. ’A dialogue between New York and Paris, via New Orleans,’ describe the house, encompassing the ‘elegant and the idiosyncratic, the casual and the classic.’

 

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