the fashion industry. Barbiecore fashion is exemplified by all things pink, in addition to other bright colors. By July 2022, the word Barbiecore raked in 17.8 million views on TikTok. At the fashion marketplace ShopStyle, pink spiked in popularity, with searches for the shade up by 66 percent for pencil skirts, 44 percent for dresses, 31 percent for suits and 35 percent for bikinis.
“Barbie,” directed by Gerta Gerwig, debuts in theatres on July 21. In addition to Robbie and Gosling, the movie stars America Ferrera, Issa Rae and Kate McKinnon. The film will see Barbie and Ken travel to the real world and endure the perils of life outside of Barbieland.
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