isn’t just dominating the Billboard charts in 2023 — he’s also leading a massive spike in the genre’s listenership.
Just how big is the Wallen effect? One out of every 10 country tracks streamed so far this year has been by the Big Loud/Republic artist. Propelled by Wallen, country music consumption in the United States is up 20.3% year-over-year in the first 26 weeks of 2023, according to Luminate. That’s a huge improvement from the 2.5% growth the genre experienced over the same period in 2022; only K-pop and Latin have grown more so far this year. With the entire on-demand streaming market up 15% over the first six months of the year, rock , pop and R&B/hip-hop lag far behind in terms of growth but still dominate overall market share .
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