Given the pace of change, a multiyear contract that lays out studios’ permitted AI use in vague or noncomprehensive terms seems likely to age quickly or lose any protective value it might’ve held.
The future capabilities of generative AI, and when they will reach certain competency levels, are hard to predict. But there is clear and mounting evidence that gen AI is already effective for some uses. Notably, AI still has many flaws and reasons to forestall industry use, including for studios — not least of which includes murkiness around intellectual property law as it pertains to AI training data and generated material . But that’s not exactly stopping companies across creative industries in the business of content from contemplating just how these tools might help them create new kinds of efficiencies.
Some AI misuses impacting industry workers will take legal or regulatory fixes to address and shield against, likely requiring a complicated years-long effort as lawsuits are waged and legal and regulatory frameworks strive to catch up to the technology globally.
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