saw an opportunity and a need in the exhibitor relations realm and capitalized on it promptly in 2020, even though movie theaters weren’t 100% open. Essentially, their Hanger portal is an area where studios can deposit all marketing materials for movie theaters, which they can then download for promotional purposes.connects movie theaters, studios and theatrical media ad agencies, creating and fostering in-theater promotions.
Last year, The Cinema Foundation worked with PaperAirplane to communicate and host digital assets for their membership in support of National Cinema Day. Over 7K assets were utilized by exhibitors of all sizes in support of the initiative. “Mike Polydoros and the PaperAirplane team have revolutionized the theatrical materials delivery system with their studio partners enabling far more visibility to movie lovers of the trailers, digital and social media assets. They can also turn on a dime getting any creative changes immediately into theatres” said Steve Bunell, EVP of Content Strategy for Marcus theatres.