Buy Buy Baby has long been seen as the most valuable part of its parent company’s enterprise. But the winning bid price is $6 million less than the $21.5 million Overstock.com agreed to pay for just Bed Bath & Beyond’s intellectual property in a deal thatStill, in its most recent quarterly securities filing, Bed Bath noted the intangible value of its trade names and trademarks for the entire business was just $13.4 million. The two deals combined more than double that total.
Earlier this month, an unknown bidder who was interested in keeping 75% of Buy Buy Baby’s stores open was seeking an additional $50 million in capital to, CNBC previously reported. It’s not immediately clear if that bidder is still in the race, but the figure offered insight into how much bidders would need to purchase the entire Buy Buy Baby business and keep it running as a going concern.in late April, Bed Bath & Beyond has been determined to sell its assets at the highest price possible.
The company offloaded its namesake banner to Overstock.com earlier this month. The e-commerce retailer, which plans toGabrielle Fonrouge, CNBC