, many musicians are struggling to make a living. The pennies they earn from streaming services combined with live-gig ticket revenue, merchandise sales, and possible promotional deals may barely cover expenses.
But there's some nuance to spending those dollars. For instance, if you want to buy posters, T-shirts, and vinyl albums for a musician, the best place to do that is directly, at a live show, where the artists may be able to pocket as much as 100 percent of merch table sales. And if you buy a T-shirt or hoodie, obviously, wearing it in public can raise awareness of the musician; it's free advertising for the artist.
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