became the latest example of a familiar IP underperforming at the box office this summer. The franchise's fifth and"final" film debuted at number one but with only $60 million, almost a full $20 million under tracking. This is a disaster for Disney, as reports have the film's budget between $250-300 million before a considerable marketing push. For a beloved character like Indiana Jones to stumble out of the gate like this has got to set off alarms at Disney this week.
: Teddy , Indiana Jones , and Helena in Lucasfilm's INDIANA JONES AND THE DIAL OF DESTINY. ©2023 Lucasfilm Ltd. & TM. All Rights Reserved.Indy will be number one, and the rest of the box office was a bit sluggish as well. Second place goes toGuardians of the Galaxy Vol. 3with $11.3 million, as the holds continue to be excellent for the Pixar film, showing that word of mouth can still be a thing in this marketplace. Fourth place waswith $7.
Next week, two movies that are looking to break out open wide. The biggest horror offering of the summer,No Hard Feelingstakes number one from Indiana Jones, and I think we live in it. Who saw that coming three months ago?
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Source: Variety - 🏆 108. / 63 Read more »