Robbie’s press tour looks have been pink-centric, in line with the Barbiecore trend the film sparked starting in the summer 2022. Barbiecore stylist is characterized by all things pink as well as other bright colors.received 17.8 million views on TikTok and fashion marketplace ShopStyle saw searches for the color pink surge.
The world of Barbie has sparked many merchandise collaborations, from fast-fashion retailer Boohoo to dental care brand Moon. an exclusive Barbie doll collection with dolls modeled after the film’s core cast. Robbie’s doll, priced at $50, wears the same pink gingham dress the star wears in the film’s trailer.
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