will be the summer’s “must see” movie. The July 21 face-off between those unlikely rivals hints at the imminent surprises of Summer ’23.
As such he has dutifully dispensed his data, insights and, often, some proposed solutions to filmmakers and studio chiefs. Most are eager to hear them. Even if some resist taking action on them. Screen Engine rates scripts for film or TV as well as films awaiting distribution deals or facing imminent release. Sometimes its data suggests increased outlay on promotion; sometimes the films are “dead on arrival.”
Finding reliable audiences for testing has become tougher . Viewers are warned not to discuss the screenings on social media. Their cards and in-person interviews are analyzed by demos and even broken down in terms of “psychographics” .