Now Playing: Obnoxious Film Ads at Subway Stations

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Subway riders have taken to social media to report hearing loud ads for the newest Indiana Jones film playing on stations’ PA systems.

“In ten days, a legend will face his destiny,” a voice-over says, promoting the fifth film in the franchise and its June 30 release date. The text of the promotion can also be seen scrolling across the bottom of the screens announcing the station’s next arrivals.

Trailers for the film, which has been advertised as Harrison Ford’s last in the title role, show the actor on horseback outrunning a subway train. It’s not clear if the scene played a role in the choice of advertising method. Though travelers might still find it hard to make out the latest update on a transit delay, studios might be hoping they decide to see a movie while they wait.Daily news about the politics, business, and technology shaping our world.

 

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