‘Covid took quite a hit on the brand too with production slowing and post-Covid freight rates being so high, it seems Hunter has become another retailer that has succumbed to the financial fall out from lockdown.’
Not to mention the fact that fashion trends can be viewed as a pendulum swinging back and forth. So, while Hunters were top of shopping wish lists in the noughties, they’ve since been booted off the top spot as the pendulum pivots in the other direction., or cowboy boots – the next best thing to style with a flowing dress and studded waistcoat.’Hazel points out that it’s a generational shift, too.
She adds: ‘I guess now Hunter’s main customer market has grown up and had kids , there was less focus on it being a cool brand and more on the boots being a practical item.’might have played a role in the brand closing down. ‘There’s less of a focus on luxury for items that are scarcely worn, so even though consumers know that they’re getting an inferior product – when compared to a luxury brand – it still makes sense for them to buy one or two pairs of cheap wellies from a fashion site when they know it’s not footwear they need to wear on a regular basis,’ he says.