. “These three films, then, had worldwide revenue of around $4.7 billion,” PwC notes. “As a point of comparison, in 2022, total box office revenue was $7.4 billion in North America, $4.5 billion in China and just over $6.5 billion in Europe, the Middle East and Africa.”
In the U.S., things are also trending back to normal. “Over the forecast period, releasing patterns are expected to become closer to those experienced in pre-pandemic times,” PwC writes. “But longer term, there will be some instances of a shortening of the theatrical window.”“Global cinema admissions dropped precipitously in 2020 and 2021, plummeting to 1.9 billion in 2020 from just over 7.9 billion in the two preceding years,” PwC’s report states. “Admissions are forecast to be at 7.
Its conclusion: “The underlying appetite for film-going remains, as does the audience’s willingness to pay premium prices for the big-screen experience.”“China has been driving global box office revenue over the past decade,” explains PwC. “Total cinema revenue in China overtook that achieved in North America in 2020 and grew in 2021.”
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