Microsoft stole the show with its Super Bowl ad about a customizable Xbox controller that lets anyone game

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Time Magazine named the Xbox Adaptive Controller one the best innovations of 2018, and it's easy to see why.

 

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I woulda preferred a commercial on how to make my computer work again after their updates broke it! Screw their games - ALL of em!!

Don’t even remember this commercial and your the only who’s talking about it. The only ad that stole the show was the NFL gala

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Game break: 10 Super Bowl ads to watch SundayNEW YORK (AP) — This year's Super Bowl ads are designed to entertain and go down easy, as Stella Artois brings back Carrie Bradshaw and 'The Dude' and the Backstreet Boys and Chance the Rapper remix the 1990s classic 'I Want It That Way' for Doritos. With ads costing more than $5 million for 30 seconds of media time, advertisers are gambling that their spots will be among the few that stand out — hopefully, not by drawing internet scorn. Many aim for laughs, like Amazon's ad about celebrity product testers. Others are taking another route, including a heartfelt Microsoft spot about an Xbox controller designed for gamers with disabilities. As long as Nationwide doesn't do another 'Because I Died' ad, we'll be okay. They don’t care if they stand out in a “good way.”This is the age of trolling. The age of hate. Ad agencies are at a loss as to what people want, because PEOPLE are at a loss. We’re all lost. This is corporate America taking a shot in the dark w/ money that means nothing to them. Money well spent
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