On Doja Cat's 'Attention' & The Warped Fan-Celebrity Relationship

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To Doja Cat, “Attention” is what it means to be a popstar today: to put yourself up unconditionally for consumption.

On August 4, 2022, the singer went on Instagram Live to debut the fresh new look to her fans, exclaiming with seemingly huge relief, “I feel like I was never supposed to have hair anyway. I don’t like having hair.” Then she shaved her eyebrows, too. But what was supposed to be a moment of beauty liberation and dazzling transformation quickly turned into one of viciousness.

“Baby, if you like it, just reach out and pet it/ This one doesn't bite, it doesn't get aggressive/ Show you how to touch it, hold it like it's precious/ It don't need your loving, it just needs attention,” she sings. “It needs, it seeks affection / Hungry, it fiends attention / It needs, it seeks affection / Hungry, it fiends.”

She knows the power that she holds: “She lookin’ good, but now they all sayin' that I'm ugly/ Boo-hoo, my nigga, I ain't sad you won't fuck me/ I'm sad that you really thought your ass was above me/ You're lucky 'cause I just paid your bill with a reply/ I just made your money pile knee-high/ I just made your stats peak, now you got a blue check/ Now you can afford to go and reinstall a new wig/ Now you can afford to not be lousy, go and do shit.

She namechecks Nicki Minaj, who in recent years has become a lightning rod for fandom beefs and meaningless popstar vs. popstar competitions — but Doja’s words are more directed at the fans who live for and fan these flames of drama, conjuring make-believe beef out of nothing: “‘Why she think she Nicki M? She think she hot shit”/ Huh, I never gave a F, go stir the pot, bitch/ I got y’all head all in the dirt just like an ostrich/ Of course you bitches comparin’ Doja to who the hottest.

 

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