Management, Consumers Sharply Split on Perceptions of Media & Entertainment Diversity

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Management, consumers are sharply split on perceptions of media and entertainment diversity. See why fixing that will boost revenues

It’s no secret that the media and entertainment industry has a diversity problem.

A key finding is that barriers to diversity persist at the top, with a wide disparity between senior leadership thinking the media and entertainment industry is diverse versus regular staff . This grows to a massive gulf of 47 percentage points between what leaders and gatekeepers think when compared against the consumers they are serving with regards to inclusivity.

Deloitte found that a sizable proportion of employees at media and entertainment companies think the lack of diversity in leadership is problematic and that a focus on diversity is sometimes pushed away, owing to fears of upsetting some of the audience. Even more critical: One in three think leaders don’t understand what diversity and inclusion mean, a point that may fall should more boardroom seats go to non-white executives.

 

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