How did we manage to choose a hotel before TripAdvisor? The online travel forum, founded in 2000, has made good customer service paramount for any tourist-facing business since a few bad reviews can easily put off a potential guest.
Launched in 2008, Airbnb had fairly mundane branding until it released its current logo design in 2014 to howls of controversy and comparison of the graphic with genitalia. Since then, though, it’s bedded in nicely and has become instantly recognisable wherever it appears, from giant billboards to tiny mobile screens. Created byInstagram’s ditched the leather look for something simpler
There was a big backlash, then, when that skeuomorphic design was jettisoned for a radical flat redesign . But despite all the wailing and gnashing of teeth, it’s unarguably a more flexible design for small screen sizes and it's perhaps more easily recognisable. See ourThe Wikipedia logo is unusual for modern logos in that it looks 3D