Greta Gerwig, who directed and co-wrote the script with Noah Baumbach, told the magazine the color was all-important to the movie.
This was part of what Gerwig described as "literally creating the alternate universe of Barbie Land." They took further inspiration from Palm Springs mid-century modernism. "Everything about that era was spot-on," said Greenwood, adding that she strove "to make Barbie real through this unreal world."
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