Japanese get trained in 'Hollywood' smiles as masks slowly come off

It's not something most people would think to pay for but Kawano's services as a smile instructor are seeing a surge in demand in Japan, where mask-wearing was near universal during the pandemic.

Even before the pandemic, donning a mask in Japan was normal for many during hay fever season and around exams due to concern about getting ill for a key life event. Tellingly, roughly a quarter of the art school students who took the class kept their masks on during the lesson. Young people have, perhaps, become used to life with masks, Kawano said, noting that women might find it easier to go out without makeup and men could hide that they hadn't shaved.

Her trademarked "Hollywood Style Smiling Technique" method comprises "crescent eyes", "round cheeks" and shaping the edges of the mouth to bare eight pearly whites in the upper row. Students can try out their technique on a tablet to get scored on their smile.

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