‘Barbie’ Movie Created An International Shortage Of Pink Paint: ‘The World Ran Out Of Pink’

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Here's why the Barbie movie created a worldwide shortage of pink paint

The production needs of making the “Barbie” movie required so much pink paint that it led to a worldwide shortage.about how “Barbie” caused an international dearth of a particular hue of paint.about the production design of the film, which required creating a full-sized version of Barbie’s Dream House in a London soundstage, director Greta Gerwig explained why pink is such a key colour in the film.“Maintaining the ‘kid-ness’ was paramount,” Gerwig told the magazine.

Rather than use CGI, Gerwig wanted a very specific environment for her characters, and had designers create a hand-painted backdrop. “Everything needed to be tactile, because toys are, above all, things you touch,” she explained. As Greenwood explained, they’d been utilizing Rosco paint when experimenting to find the ideal hue. When they finally determined just the right shade, however, a problem arose.

 

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