“Jennie contributed significantly to Chanel’s overall MIV at this year’s Cannes Film Festival. Chanel earned 26.2 million dollars and secured 4th place among luxury brands. Chopard claimed the top spot, followed by Dior in 2nd place and L’Oréal in 3rd place.”
"As the influence of K-pop grows, Korea is seen as a great opportunity for luxury brands and much of this credit goes to BLACKPINK, who pioneered the field by successfully mastering it and thus paving the way for future stars. in the country. Now in addition to Chanel, Prada, Gucci, Saint Laurent and Celine have selected new K-pop stars as ambassadors."
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