Here, Neal discusses the initial success of the run, the strategy of mixing in arenas and amphitheaters with stadiums and the logistics behind rescheduling such a high-profile, in-demand tour. “We worked to put Morgan in the best situation to continue to grow markets and get to as many fans as we can where they are,” Neal says.’s monthly Top Tours chart, with four shows that grossed $27.9 million from 145,000 tickets.
The Wallen tour is on course to top $200 million in ticket sales, which would make it the highest-grossing country tour ever. What was your approach to mixing in arenas, amphitheaters and stadiums across the dates to maximize that? You were forced to postpone most of the dates for six weeks due to a vocal issue for Wallen. How difficult was that to re-route while the tour was already underway, and what did you have to do to make sure it was kept intact?
There are complexities and so many things you work around — including NFL, MLB and even down to minor league hockey schedules. Yes, it’s routing, yet it’s also making sure we’re looking at it through the lens of managing Morgan’s workload. All shows have been rescheduled with the exception of Oxford and we’re working with Ole Miss Athletics to find the right date.