Society has been gradually moving away from cash, but the shift was fast-forwarded by Covid-19, DP Fitzgerald says. “Ensuring that we have the capability to accept frictionless card transactions, be it within our stores or online, has been a feature of our business for some time.”, has been running for less than six years and is going from strength to strength. The pandemic, Fitzgerald says, “was a massive accelerator for growth of the online business.
“It is now connected to the Golden Discs till system, so there is no need for any re-keying of the payment amount. This cuts down on double-entry errors and streamlines processing. “This technology allows our staff to process the all-important payment transaction with speed and simplicity, which enriches our customer experience,” he says.
Helen Ryan, AIB Merchant Services customer success manager to Golden Discs: 'The customer experience should be seamless'The technology has also delivered considerable administrative and security benefits for Golden Discs. Golden Discs is not cashless, Fitzgerald reminds us. “That’s a very important point, we value diversity of choice and still retain the ability to take cash. We want to accommodate customers in whatever way they choose to pay.”
This has been well deserved as the growth of the company’s online business has been rapid, which is why developments in support of the evolution of online services continue.