The complaint, filed with the New York Supreme Court on Wednesday, said that while Diageo publicly promoted itself as a leader on diversity, Combs and his company found it unwilling to treat its Black partners equally.Sean 'Diddy' Combs arrives at the Billboard Music Awards in Las Vegas, Nevada on May 15, 2022.
We categorically deny the allegations that have been made and will vigorously defend ourselves in the appropriate forum,' he added.The suit also claimed that the United Kingdom-based drinks giant devoted more attention and offered better support to other celebrity-backed competing brands, such as George Clooney's Casamigos and Ryan Reynold's Aviation Gin, while failing to meet its promises for investments in Combs Wines and Spirits. 'Diageo has treated Mr.