,” Cohen said in a statement. “As we become increasingly digital in the ways we communicate, share experiences and interact, Charli Cohen is focused on eradicating the boundaries between physical and digital products.”
While the main task at hand is to interpret a fictional world, to the designer, this and her other efforts go deeper than that. Indeed, the Diablo IV collab isn’t Cohen’s first foray into tech and . She worked with Microsoft as its “Future of Fashion” ambassador in 2018, as well as the developers behind Akila, Assassin’s Creed and others on various collaborations.It’s all part of what the brand calls “Nextwear,” a vision of fashion’s future with respect toand sustainability.
There is, of course, another appeal that has drawn brands such as Gucci, Louis Vuitton, Balmain, Prada, Burberry and many more to gaming. These platforms represent a direct line to a new generation of digitally savvy consumers. That may be less of a motivation, perhaps, for purpose-driven designers like Cohen.
“With Diablo IV,” she explained, “we are bringing the world of fashion and gaming together to create something truly special.”