A spokesman for C4 said: “Due to the huge success of Celebrity SAS we have shifted our focus to prioritise this strand. A longer, eight-part series is to commence filming in the summer.
“It is categorically untrue to suggest that we are reviewing all of our long standing shows with a view to discontinuing them.”Losing SAS Who Dares Wins is a bad omen and I doubt it will be their last big brand to go. The problem isn’t just the falling ad revenues or commissioning splurge following the lull of the Covid pandemic.C4 bosses also pay huge sums to host shows including The Great British Bake Off, which don’t always get top ratings.It’s a perfect storm which requires changen.
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