'The Little Mermaid's' box office will say a lot about Disney's live-action remake strategy

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Disney's live-action remake of 'The Little Mermaid' had a solid opening weekend, but the film's longevity at the box office will depend on word of mouth.

Although there were two live-action films based on "101 Dalmatians" in 1996 and 2000, Disney didn't start producing these remakes in earnest until 2010's "Alice in Wonderland." That film was the first of the batch to generate more than $1 billion at the global box office, sparking the production of nearly a dozen other titles including: "Maleficent," "Cinderella," "The Jungle Book" and "Dumbo.

"The long game for Disney must include a plan beyond the formidable triumvirate of Lucasfilm, Marvel and Pixar," said Paul Dergarabedian, senior media analyst at Comscore. "Disney, having gone all-in on live action remakes of some of their most iconic titles featuring beloved characters to varying degrees of box office success."

The company didn't release another live-action remake until late 2022, when the Tom Hanks-starring "Pinocchio" arrived on Disney+. The film was widely panned by critics and audiences, according to Rotten Tomatoes. "The degrees of success for Disney's remakes can be seen pretty clearly in that it's been the 1990s animation renaissance resonating the most again," Robbins said. "That's a result of those original stories being so beloved and the timely, generational hand-me-down tradition playing a role."Box office experts will be looking at "The Little Mermaid's" second weekend in domestic theaters for an indication of the film's longevity at the box office.

If "The Little Mermaid" can mimic those drops and remain in the cultural zeitgeist through the summer, box office analysts foresee a sold domestic, and ultimately global, box office haul for the feature.

 

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