Brennen Bryarly is a force in Colorado's electronic music scene. As a promoter for Live Nation, TheHundred Presents and CO Clubs, he books a large portion of the house and techno acts that come through Denver. He’s also a house music producer in his own right, with his own act signed to such labels as Ninja Tune and Nervous. And then there's his own label, HotBoi Records, which boasts a roster of artists including Walker & Royce and Will Clarke.
. “The thought process for me was, don't worry about making music: Focus on trying to be the best promoter you possibly can be and throw good parties for all these artists who were out of a job for a year and a half,” he says. “I kind of felt like there was more responsibility; the world needed me to be a promoter and didn't need me to be Option4, because I throw so many events that I could pay my bills by throwing parties.
After more than a year of nurturing the scene, though, there's new growth sprouting — bringing back a certain sense of normalcy that has allowed Bryarly to direct his creative energy into music. “I essentially wanted to go back to the drawing board. Forever, I was all drum machine and synthesizer.