There are several reasons why people get into creating their own music at an early age. Whether it is to rebel, express themselves, get out teenage angst, or the countless other reasons teenagers do what they do, the idea that a young person is going to get into music and create a career isn’t a particularly new one.
What started out as a career path being a professional Fortnite player quickly evolved because of Google’s rules on copywritten music being used in videos. Creating the music for the videos in his sister’s closet turned makeshift studio the 18-year-old singer wasn’t just experimenting with song structure but also learning the ends and outs of marketing.
Eventually prominent streamer Kai Cenat reacted to one of D4VD’s meme videos promoting the burgeoning artist to step out and show his real talents without altering his voice to sound like a chipmunk. The result was “Romantic Homicide” a single that reached number 33 on Billboard's Hot 100 with the singer’s downtrodden lyrics flowing over a melancholy guitar riff.
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