A festival is always a risky proposition, says Blasko, and success is surprisingly random.
“The most significant change for us was seeing a huge part of our audience age out into, well, life and the responsibilities that come with jobs, families, etc.,” Blasko said. “So we have really focused in on families for the second weekend, catering to the kids with their area where the VIP zone would normally be, so parents can have a drink and hang out with their friends and families and have fun. That doesn’t lose sight to the things we do at night, but the audience has changed.
Black said just a week after the early March cancellation, the first meeting was held to discuss reviving the event.
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