’s “Bloody Mary,” which also benefited from a TikTok trend. And it helps RCA senior vp of digital marketingHere, Al-Hamdouni explains how the track came back after such a long break, and how RCA helped spur it into a new realm. “We know activity can spring up at a moment’s notice, and when it does, the best labels are able to move quickly and turn a spark into a flame before it goes out,” Al-Hamdouni says.’s Pop Airplay chart, 12 years after its initial chart run.
Our promotion team did a fantastic job in following along with all the activity we were generating and timed their impact such that we were already receiving pull from the markets and stations. The last key decision I’ll offer up is the move to leverage the activity around “Sure Thing” to prime the market for new music from Miguel, something that we kicked off with his new single, “Give It To Me.”
It’s also worth noting that the dynamic between data and radio has strengthened at a rapid pace over the last few years. This has given us the opportunity to build our case in advance of an impact, showing the audience potential and, in a lot of ways, letting the story and streams reach critical mass with core Gen Z music fans before taking it to the broader audiences that only radio can reach.The song’s resurgence originated on TikTok with a sped-up version.
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