The search for fans: Ottawa's minor pro squads look to fill more seats

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Titans, Atletico and BlackJacks offer different entertainment options for sports fans in the city

All three are in a grind, striving to find their piece of the sporting pie during the summer months when the Ottawa Senators are idle.

“That’s the most appealing part of the stadium,” Boyce said. “There’s a craft beer station set up, and the parents can sit at the picnic tables, watching their kids play catch down the hill and talk over the fence to the pitchers in the bullpen.” There’s also frustration with long concession lines when the crowds do turn out. The plan is to hire more staff as in-crowd “hawkers” during the action.

At the same time, the men’s program was steadily improving to the point where last summer it qualified for the World Cup for the first time since 1986.Accordingly, Lopez believed that the Canadian Premier League, the country’s national pro league, which launched in 2019, was on the cusp of firmly establishing itself in the marketplace. Atletico, affiliated with the renowned Spanish soccer powerhouse Atletico Madrid, aimed to tap into the movement.

A year ago, Atletico averaged 4,069 fans, second in the CPL behind Halifax , but that included big numbers for the opener dedicated to Ukraine and for the championship game. “We’re going to get there,” Lopez said. “It’s just a process. We would love to see 10,000-15,000 at each game and be able to show people why it’s the No. 1 sport globally. The average ticket price is $25. It’s not only a problem in Ottawa, it’s a problem across the country.”

The BlackJacks’ Tyrrel Tate drives past the Edmonton Stingers’ Mathieu Kamba during a game at Edmonton on July 27, 2022.The BlackJacks, and the Canadian Elite Basketball League as a whole, pride themselves on being unique in their branding and their style of play.

 

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