Apple is likely working on some kind of answer to ChatGPT and generative AI — because of course it is. It would have been safe to assume that without evidence, but now we have some solid proof that Apple is starting to take AI seriously.
Still not convinced Apple is taking AI seriously? Well, CEO Tim Cook himself praised generative AI and talked rather positively about it at apple’s second-quarter 2023 earnings call. On the surface, it certainly seems like Apple is heavily interested in what companies like OpenAI, Microsoft, Google, and others are up to.
All of that certainly makes it sound like Apple is developing its own ChatGPT alternative or AI chatbot. Apple has plenty of products, after all, that could use a healthy does of generative AI to stay up to date with the competition. Siri is the obvious example, and Apple’s recent update to iOS shows that the company is already making some interesting progress with it.