How magical would it be if we listened to music and music listened back to us?” asks, the co-founder/CEO of Lifescore, a U.K. startup that creates soundtracks tailored to users’ functional needs, from sleep to focus to fitness.Though the premise sounds like science fiction, a number of new companies are already working with technology that attunes music to listeners’ movements in video games, workouts, virtual reality — even the aesthetics of their Snapchat lenses.
This same technology could work with augmented reality and the so-called metaverse. Minibeats, a company that creates social media lenses with interactive musical elements, is in the process of incorporating dynamic music technology, which it calls “musical cameras,” into its AR filters for Snapchat. For one of its first launches, Minibeats partnered with Rhino and Stax Records in February to promote the 30th anniversary of the release of’ “Green Onions.
Lifescore pays composers to record a number of separate elements of a song, known as “stems,” and then, Sheppard says, its technology works with the resulting audio files like “shuffling a deck of cards,” assembling newfound arrangements in configurations intended to support a user’s need for focus while studying or working, for example, or sleep.
Knox at Reactional says interactive music also has economic potential. In-game purchases — which allow players to buy customizable elements like cars, weapons and outfits — dwarfed global recorded-music revenue in 2020, with players spending $97 billion in-game compared with music’s $35.9 billion , according to MIDiA Research.
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