Is Kate Bush Having Another Netflix Moment?

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This week’s Trending Up looks at the soon-to-be-Rock and Roll Hall of Famer’s latest viral spike, as well as gains for this year’s Eurovision winner and a couple Asian pop radio h…

Is it happening again? If you’ve checked Shazam’s real-time U.S. chart in the past week, you’ll see a familiar older name jostling with Lil Durk and J. Cole’s new “All My Life” for the top position:Stranger Things

this time, though: It’s her similarly beloved “This Woman’s Work,” used to great effect towards the end of the new hit Netflix action drama,“Work” has been used prominently in movies and TV shows for 35 years now – dating back to its original 1988 release on the, starring Jennifer Lopez and released last Friday , uses the signature ballad over its closing sequence and end credits. The synch’s impact could be seen in the song’s streaming numbers – up from 21,000 daily official on-demand U.S.

Thus far, the song’s explosive growth is still modest compared to the runaway success of “Hill” post-— which made it not only the biggest newly viral catalog of hit of 2022, but one of the year’s biggest overall hits of any kind. If this one starts crossing over from Shazam to TikTok in the same way that song did, though, there might still be plenty of “Work” for the Bush staple to do on theAs Asian pop acts have established an increased presence in U.S.

While BTS smashes like “Dynamite” and “Butter” stand as exceptions, top 40 stations have generally shied away from the latest offerings from Asian pop collectives, even as those groups rack up seven-figure streaming numbers and headline arenas in the States. BLACKPINK, for instance, has only notched one non-collaborative single on

 

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