right lights and public adulation are commonplace for those few singers who regularly hit the charts. But behind the hubbub that surrounds performers such as Harry Styles,or Little Simz, hides a small group of hitmakers, co-writing hugely commercial songs and rarely making headlines. These are the music industry’s secret weapons.
Crucial to this backroom role, according to one of the most successful newcomers around, is the job of keeping a pop idol grounded in normal life. Speaking this weekend about the close partnerships involved, Kal Lavelle has revealed that a top priority for her is making sure that an A-list star, who will often step straight from a private jet into a helicopter, can still deliver lyrics that fans can relate to.
“I want to bring my little bit to the table, so I need to be experiencing things in the real world,” she said. “I don’t want the singer to always be reaching back into their past for ordinary things to write about. I feel strongly I should help them write something fresh and authentic.” In 2021, Irish-born Lavelle’s song Shivers, written with Sheeran, reached No 1 in the UK and on Billboard’s adult pop airplay chart in the US. It won awards too, and led to Lavelle being signed up by Sony Music Publishing, where executives describe her as possessing a “rare ability to quickly and deeply connect with other songwriters”.
Stormzy performs at the MTV awards in Dusseldorf last year. His song Hide and Seek was co-written with Kas Alexander.By now, Sheeran is surely a stranger to bus routes but Lavelle values her incognito status. She deliberately lives a normal life, she says, despite her proximity to international fame. “That’s the great thing about music publishing and writing: you don’t get recognised except within the industry. You can go into a supermarket and no one knows who you are.
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