Red Bull boss Christian Horner branded Formula 1 the “Kardashians on wheels” thanks to the impact of Drive to Survive, several months on from when Lewis Hamilton also made a Kardashians-related reference.
Several of the team bosses have in fact become stars in their own right thanks in part to Drive to Survive, including Horner and Mercedes boss Toto Wolff who are no strangers to winding each other up. Haas principal Guenther Steiner meanwhile is a Drive to Survive-inspired cult hero these days. “I think with the audience that we’ve attracted probably not,” said Horner. “I mean, we are now the Kardashians on wheels.
Late last year, as the dramatic fallout continued regarding Red Bull’s minor breach of the 2021 cost cap, Hamilton made a similar comment regarding the off-track shenanigans on a whole that season, which was making Formula 1 resemble reality television in his opinion.“It’s pretty hilarious, some of the stuff that I’ve heard over the past few days has been so entertaining. I’m sure it’ll all be on Netflix, it’s going to be great.