TikTok Debuts New Music Discovery Hub

the launch of the #NewMusic search hub on Friday to provide a focal point for app users who are looking to find fresh releases., TikTok’s global head of music operations, called the hub “a global discovery platform that celebrates and champions artists of all genres, from up-and-coming talent to international superstars.

TikTok has been one of the key drivers of music discovery since at least 2019. This is especially true among the younger demographic. MIDiA Research’s Q3 2022 consumer survey found that YouTube is the most common place that listeners find new tunes , followed by the radio . But among Gen Z consumers, TikTok was the second most popular source of music discovery .

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