Why The Drew Barrymore Show is TV's most viral talk show

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What's the host's secret sauce for going viral? Genuine human connection.

isn’t making the rounds on social media for reasons of absurdity, pathos, or both. Take, for instance, Barrymore’s recent

and Allison Williams. In the first, the two talk frankly and emotionally about the unrelenting gaze they faced as girls in the public eye in the 1980s; in the second, Barrymore surprises her guest by dressing up as aAllison Williams Reacts to Drew Barrymore as M3GAN the Doll | The Drew Barrymore Show

While these instances couldn’t be more different in content, the reason they’re effective is similar. In both cases, Barrymore immediately warms her guest up like chocolate in her palm. She, kicking her legs up underneath herself on the couch, immediately makes Shields feel safe. Conversely, she completely catches Williams off-guard, immediately establishing a manic bond between the two.

 

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