Why Ryan Reynolds, Snoop Dogg, other celebrities want to buy the Ottawa Senators

The board of directors of Senators Sports & Entertainment initiated the process to sell the team last November after the death of owner Eugene Melnyk earlier that year. Melnyk left the franchise to his daughters, Anna and Olivia.

“It’s a cast of otherwise forgettable players. It’s the epitome of average. Yet the value of the franchise has gone up 10 times in 20 years,” Lander said. “When you bring celebrity into the story, then celebrity has the ability to monetize that ownership stake beyond just the appreciation of the value of the team.”

Lander said the Reynolds bid “checks off all the boxes” for the NHL, as he brings experience “getting eyes onto a sport that goes beyond just watching the event itself.”

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