The complicated scheme that is the Disney family of streaming services is going to get a little more complicated. Disney CEO Bob Iger, during the company’s second-quarter earnings call, announced that Disney is going to create a “one-app experience” in the U.S., bringing Hulu content into the main Disney+ app.
Iger also didn’t say how much more the ad-free tier of Disney+ would cost, only that it would “better reflect the value of our content offerings.” He followed that with: “As we look to the future, we will continue optimizing our pricing model to reward loyalty and reduce churn.”
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