as work boots, and worn by postmen and factory workers, but have since become an essential for anyone with an edgy eye; They’ve been worn by generations of rockstars like The Clash, The Who, and Elton John. The Jadon boot, meanwhile, has enjoyed a life of its own. They first started to gain traction in Asia, but have since become a bonafide global hit for the label too.
It helps that A-listers have adopted the boot from the get-go. An early adoptee in the 2010s was the model and It girl Agyness Deyn, who has served as a consistent muse to Dr Martens over the years. “It genuinely felt like she was part of the design team – a true partnership, and one that saw her build and craft a new collection that included creepers, knee-highs, and the now famous Quad sole,” says McKoy.