Forget Coded Luxury, We Need to Talk About Willa’s Wardrobe on ‘Succession’

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The newly-minted Mrs. Roy exists on a completely different style plane from the rest of the show's characters.

s and equally expensive and discreet sweater/jeans combos. But flitting about these well-suited slime puppies is Willa, dressed in direct contrast to those around her, not only when it comes to the colors and patterns she employs, but also the caliber of brands she gravitates towards.

A betting man would place the odds on the recently anointed Mrs. Connor Roy wearing a piece from the Paris-based Sandro. This season alone, Willa has already showed up in three looks from the brand, proving a continued loyalty that began years ago. Sandro, which was founded in 1984 by, is a mid-range ready-to-wear label that offers contemporary, French-inspired fashion.

That’s not to say Willa’s style hasn’t changed over the four seasons. The most obvious evolution comes in the form of the failed playwright’s hair, which lightened throughout the series, going from a deep red in season one, to a true blonde by season four. The new hue takes the place of representing her embrace to the wealthy lifestyle, if only because it signifies she’s comfortable dropping hundreds of dollars every few weeks on touch ups.

Despite the more subdued color palette, Willa’s looks still provide a lightness amid the inherently heavy style choices of those that surround her. Shiv, always grappling with some inner-conflict, remains mostly bundled up in suits and turtlenecks while Kendall’s wardrobe, no matter how simple or casual, reeks with desperation. But in Willa, there’s a sense of joy in her clothing, a feeling that she actuallywhat she puts on.

 

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