“The reality is, for many people, they just haven’t noticed [the transformation]; they haven’t had the occasion to either come to our site and see what the change looks like, or come to our stores and see what the change looks like,” Martin Waters, chief executive officer of Victoria’s Secret & Co.
The film will be streamed online and culminate in a live fashion event this fall. It’s a package that promises to both offer a megaphone for women to use their own voices to celebrate the feminine form while also serving up some supermodels, lingerie and A-list musical talent. What this all looks like and the exact combination of those ingredients remains to be seen, but the brand is very definitely trying to follow through on its reinvention.
“This film is the ultimate expression of the Victoria’s Secret brand transformation,” said Raúl Martinez, executive vice president and head creative director at Victoria’s Secret. “It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives.
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