Some yet-to-be-revealed celebrity is releasing a book in July that the publisher is promising will be a blockbuster. ButWhoever the famous person or people are that are behind the book, they have a momentary bestseller on multiple book sales sites, based on the rampant speculation. The mystery book from the Flatiron imprint is available for pre-order at $45, despite not having a known title or author.
It is not difficult to see why many Swifties came to the conclusion the book is hers, based on some vague descriptions reportedly issued to booksellers by the publisher and — perhaps more significantly — some “clues” that seemed to point to Swift, in an apparent case of coincidental misdirection that would seem to rival the “Paul is dead” rumors of 1970.
The page count for the book is 544… and 5 + 4 + 4=13. The Easter eggs could hardly be any clearer, right?