Analysts see advertising inside the Roblox metaverse as the company’sfor achieving profitability, but while executives have said they are open to the possibility, a strategy has yet to appear. “The introduction of ads and a more open economy,” like giving developers greater opportunity to create across Roblox games, “could accelerate bookings meaningfully,” McKay wrote in a Monday note.
“Recently at industry trade shows, Roblox has talked about giving users more options for personalization and expanding the options for branded creation for users to create more of their own content, and then also to build marketplaces around that for trading of items,” he adds.
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