"We noticed that crocheted items in the market are often mass-produced & priced too low, which is a cause for concern. It’s a clear sign that someone along the production line is being underpaid because crochet is a labour-intensive craft and can only be made by hand," said Edwin w"On the flip side, luxury brands are pricing simple crochet designs way too high. We believe that there's a middle ground between these two extremes, and that's where we come in.
Edwin and Rachel hope that Unravel& will become"a platform to connect other talented crocheters who have the skills but lack the reach" by placing"their designs on [the] platform to reach a wider audience."How did the idea of starting a business together come about?"Teaming up with Rachel just makes me stronger and we felt that we could do more together," said the actor, adding that they set up the website all by themselves.
Edwin, however, said he had"strong imposter syndrome" when he was first approached with the idea of teaching. "That can be overwhelming especially when I have a full class looking to learn from me. But after seeing the progress of the students, it really assured me that I am able to teach and share the knowledge I collected," he said, adding that Rachel offering to help with his first class really grounded him as well.Unravel& also received lots of support from Edwin's showbiz pals and a lot of the products are almost all sold out by now.
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